Hi Vocabulai,
Hi Vocabulai,
Nǐ hǎo
你好
Most business owners pour money into marketing that doesn't work.
Most business owners pour money into marketing that doesn't work.
Hěn duō rén zuò bù hǎo
很多人做不好
They run ads, post on social media, and hope for the best—only to be disappointed by the results.
They run ads, post on social media, and hope for the best—only to be disappointed by the results.
Tāmen zuò hěn duō, dànshì bù hǎo
他们做很多，但是不好
The problem?
The problem?
Wèntí shì shénme?
问题是什么？
They're relying on vague branding tactics instead of proven strategies.
They're relying on vague branding tactics instead of proven strategies.
Tāmen bù zhīdào zěnme zuò
他们不知道怎么做
Dan Kennedy calls this the ADHD approach to marketing—jumping from one shiny tactic to another without a clear, measurable plan.
Dan Kennedy calls this the ADHD approach to marketing—jumping from one shiny tactic to another without a clear, measurable plan.
Tāmen zuò hěn duō bù hǎo de
他们做很多不好的
But there's a better way: Direct-Response Marketing.
But there's a better way: Direct-Response Marketing.
Yǒu hǎo de fāngfǎ
有好的方法
This approach focuses on generating real, measurable results, like leads, sales, and conversions.
This approach focuses on generating real, measurable results, like leads, sales, and conversions.
Zhège fāngfǎ hěn hǎo.
这个方法很好。
Here's how you can start applying it today:
Here's how you can start applying it today:
Nǐ jīntiān kěyǐ zhèyàng zuò:
你今天可以这样做：
Step 1: Speak Directly to Your Audience
Step 1: Speak Directly to Your Audience
Yī: Hé rén shuōhuà
一：和人说话
One of Dan's key teachings is this: If you're speaking to everyone, you're speaking to no one.
One of Dan's key teachings is this: If you're speaking to everyone, you're speaking to no one.
Hé hěnduō rén shuōhuà bù hǎo.
和很多人说话不好。
Direct-response marketing works because it's personal.
Direct-response marketing works because it's personal.
Hǎo de shuōhuà hěn hǎo.
好的说话很好。
For example:
For example:
Bǐrú:
比如：
A company selling weight loss supplements doesn't just target everyone who wants to lose weight.
A company selling weight loss supplements doesn't just target everyone who wants to lose weight.
Yīgè gōngsī bù hé suǒyǒu rén shuōhuà.
一个公司不和所有人说话。
Instead, they target busy moms who want to shed pounds quickly after having kids.
Instead, they target busy moms who want to shed pounds quickly after having kids.
Tāmen yào māma. Māma hěn máng, xiǎng kuài diǎn shòu.
他们要妈妈。妈妈很忙，想快点瘦。
A financial advisor doesn't market to everyone interested in saving money. They craft campaigns for high-income professionals nearing retirement.
A financial advisor doesn't market to everyone interested in saving money. They craft campaigns for high-income professionals nearing retirement.
Tāmen bù yào suǒyǒu rén. Tāmen yào yǒu qián de rén.
他们不要所有人。他们要有钱的人。
Your Action Step: Write down your audience's specific demographics, challenges, and goals.
Your Action Step: Write down your audience's specific demographics, challenges, and goals.
Nǐ xiě: Nǐ yào shéi? Tāmen yǒu shénme wèntí? Tāmen xiǎng yào shénme?
你写：你要谁？他们有什么问题？他们想要什么？
Step 2: Use an Irresistible Call-to-Action
Step 2: Use an Irresistible Call-to-Action
Dì èr: Shuō rénmen zuò shénme
第二：说人们做什么
Every piece of marketing must tell the audience what to do next.
Every piece of marketing must tell the audience what to do next.
Nǐ yào shuō rénmen zuò shénme.
你要说人们做什么。
Whether it's Download this guide, Sign up for a webinar, or Call now, your call-to-action (CTA) should be clear and compelling.
Whether it's Download this guide, Sign up for a webinar, or Call now, your call-to-action (CTA) should be clear and compelling.
Nǐ de xíngdòng hàozhào yào míngbái hé yǒulì.
你的行动号召要明白和有力。
A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—Call to schedule your free session today!—resulted in a 200% increase in appointments.
A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—Call to schedule your free session today!—resulted in a 200% increase in appointments.
Yī gè yáyī shuō: Jīntiān dǎ diànhuà yùyuē miǎnfèi kàn yá. Hěn duō rén dǎ diànhuà le.
一个牙医说：今天打电话预约免费看牙。很多人打电话了。
A SaaS company ran ads with the CTA: Get a 30-day free trial today. The campaign boosted signups by 35%.
A SaaS company ran ads with the CTA: Get a 30-day free trial today. The campaign boosted signups by 35%.
Yī gè gōngsī shuō: Jīntiān miǎnfèi yòng sānshí tiān. Hěn duō rén lái yòng le.
一个公司说：今天免费用三十天。很多人来用了。
Step 3: Track and Test Everything
Step 3: Track and Test Everything
Dì sān bù: Kàn hé shì yīqiè
第三步：看和试一切
One of Dan's most famous quotes is: You can't improve what you don't measure.
One of Dan's most famous quotes is: You can't improve what you don't measure.
Yī gè rén shuō: Nǐ bù kàn, nǐ bù hǎo.
一个人说：你不看，你不好。
Direct-response marketing relies on tracking every aspect of your campaign.
Direct-response marketing relies on tracking every aspect of your campaign.
Kàn nǐ zuò de yīqiè.
看你做的一切。
What's your click-through rate?
What's your click-through rate?
Nǐ kàn duōshao?
你看多少？
How many leads did you generate?
How many leads did you generate?
Nǐ zuò duōshao?
你做多少？
What's your cost per acquisition?
What's your cost per acquisition?
Nǐ yòng duōshao qián?
你用多少钱？
Example:
Example:
Kàn:
看：
A real estate agent ran Facebook ads targeting first-time homebuyers.
A real estate agent ran Facebook ads targeting first-time homebuyers.
Yī gè rén zài wǎng shàng shuō mǎi jiā.
一个人在网上说买家。
By testing different headlines and images, they reduced their cost per lead by 50%.
By testing different headlines and images, they reduced their cost per lead by 50%.
Tāmen shì bù yīyàng de huà hé tú, yòng de qián shǎo le.
他们试不一样的话和图，用的钱少了。
Tomorrow, we'll dive into the art of crafting offers your customers can't refuse.
Tomorrow, we'll dive into the art of crafting offers your customers can't refuse.
Míngtiān, wǒmen xuéxí zěnme zuò hǎo dōngxi.
明天，我们学习怎么做好东西。
To your success, Kevin
To your success, Kevin
Nǐ hǎo, wǒ shì Kǎiwén.
你好，我是凯文。
Who is Dan Kennedy?
Who is Dan Kennedy?
Shéi shì Dān?
谁是丹？
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